The Marketing Demand Operations Technology Administrator 3 is a senior technical consultant embedded within Hyland’s Demand Operations function. This role provides admin-level expertise across marketing automation and sales engagement platforms with a primary focus on AI optimization Automation Marketo and working knowledge of 6sense Qualified Cookie compliance Google Tag Manager Salesforce and Salesloft.
The role is responsible not only for executing requests but for solving complex Demand Ops problems holistically using strong technical judgment and a deep understanding of Hyland’s internal processes to design scalable governable and maintainable solutions. The ability to troubleshoot lead and marketing data is essential.
Responsibilities
Serve as a senior administrator for Demand Ops marketing technologies ensuring solutions align with platform best practices and internal governance standards.
Partner with marketing and business stakeholders to identify prioritize and deliver AI and automation opportunities that improve operational efficiency and business outcomes.
Design develop implement and optimize end-to-end automated workflows across marketing operations analytics and other business functions.
Diagnose and resolve complex automation data and integration issues across Marketo 6sense Qualified Salesforce and Salesloft.
Build Salesforce and platform reports to help show trends patterns and diagnostics.
Design solutions that account for downstream impacts reuse and long‑term supportability—not just immediate delivery.
Proactively identify areas of success risk and opportunity for improvement across existing implementations.
Make thoughtful recommendations to improve scalability reduce technical debt and strengthen overall Demand Ops operations.
Provide technical leadership and guidance to junior team members reviewing work and mentoring on solution design and system thinking.
Operate as a trusted extension of the internal Demand Ops team executing work through established intake and prioritization processes.
Bachelor's degree in Marketing Information Systems Business Computer Science or a related field; or equivalent combination of education and experience.
4+ years of experience administering and supporting marketing technology platforms marketing automation systems or demand generation operations.
Hands-on experience with Marketo administration including campaign execution lead lifecycle management workflows and troubleshooting.
Experience working with CRM and sales engagement platforms such as Salesforce and Salesloft.
Experience diagnosing and resolving marketing data lead flow integration and automation issues.
Working knowledge of marketing technology platforms such as 6sense Qualified Google Tag Manager and cookie compliance solutions.
Experience creating reports dashboards and data analyses to identify trends diagnose issues and support business decisions.
Strong understanding of automation concepts system integrations data governance and operational best practices.
Demonstrated ability to independently manage complex assignments and recommend scalable solutions.
Strong analytical problem-solving communication and stakeholder management skills.
Ability to mentor and provide technical guidance to less experienced team members.
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