Director, Solution Marketing
Location: Remote, US Work Arrangement: Remote
What It's Like to Work Here
At Hyland, we believe that great technology deserves an equally great story — and our Solution Marketing team is responsible for telling it. As Director, Solution Marketing, you'll lead industry-aligned marketing teams that bring Hyland's capabilities to life across healthcare, insurance, banking, higher education, and government. This is a role for a strategic, people-first leader who thrives at the intersection of market insight, compelling messaging, and cross-functional collaboration.
Your Role Responsibilities — Here's What You'll Do
- Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders.
- Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging across multiple industry verticals.
- Translate Hyland's capabilities into industry-specific business value and outcomes that resonate with target buyers and decision-makers.
- Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes.
- Identify industry trends, customer needs, and competitive insights to continuously inform and sharpen strategy and positioning.
- Build, lead, and develop a high-performing team of solution marketers, fostering a culture of accountability, collaboration, and continuous improvement.
Role Essentials — What You'll Need to Bring
- 10+ years of experience in B2B product or solution marketing, including direct team leadership.
- Experience in industry marketing within one or more of Hyland's target industries (e.g., healthcare, financial services, higher education, or public sector).
- Strong ability to translate product capabilities into clear, meaningful, and differentiated customer value.
- Excellent written and verbal communication skills with a track record of delivering high-quality work under tight timelines.
- Proven ability to collaborate effectively and drive alignment across a large, matrixed organization.
What We'd Like to See
- MBA or other advanced degree.
- Experience engaging with industry analysts and shaping market perception and positioning.
- Background in content management, process automation, collaboration, or related enterprise software markets.
- Demonstrated experience building, coaching, and scaling high-performing marketing teams.
- Familiarity with modern marketing tools, technologies, and best practices.
About Hyland
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit
Hyland.com.
© Hyland. All rights reserved.
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading
content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we've grown to a company of nearly 4,000 strong, we have the opportunity to
make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Equal Opportunity Statement
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.
