Director, Product Marketing
Location: Remote, US Work Arrangement: Remote
What It's Like to Work Here
Hyland is the pioneer of the Content Innovation Cloud™ — and our Product Marketing team is at the center of how we bring that story to market. As a Director, Product Marketing, you'll lead a high-performing team of marketers shaping how the world understands and values Hyland's portfolio. This is a role for a strategic leader who is energized by turning complex product capabilities into compelling market narratives that drive real business impact.
Your Role Responsibilities — Here's What You'll Do
- Define and guide differentiated messaging and positioning for Hyland's product portfolio in partnership with product management and cross-functional stakeholders.
- Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging to drive revenue growth.
- Plan and execute product and solution launches with cross-functional alignment across marketing, sales, and product teams.
- Partner with sales enablement to ensure teams are equipped with effective messaging, tools, and market insights.
- Lead department-level strategic planning and portfolio oversight of product marketing programs and initiatives.
- Coach, develop, and retain top talent — identifying future leaders and fostering a high-performance team culture.
Role Essentials — What You'll Need to Bring
- 10+ years of experience in B2B product or solution marketing, including direct team leadership.
- Experience in enterprise software markets such as content management or process automation.
- Strong ability to translate product capabilities into clear, compelling customer value.
- Excellent communication and collaboration skills with the ability to influence at all levels of the organization.
- Demonstrated experience using data-driven approaches to measure, optimize, and improve marketing performance.
What We'd Like to See
- MBA or advanced degree.
- Experience engaging with industry analysts to shape market perception and positioning.
- Proven track record of building and scaling high-performing marketing teams.
- Familiarity with modern marketing tools, platforms, and practices.
- Ability to operate effectively and drive alignment in a matrixed organization.
About Hyland
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit
Hyland.com.
© Hyland. All rights reserved.
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading
content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we've grown to a company of nearly 4,000 strong, we have the opportunity to
make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Equal Opportunity Statement
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.
