Role Overview
The Director, Web and Digital Experience leads Hyland’s global web strategy as a core component of the marketing growth engine. This role ensures the website is a high-performing platform that drives pipeline creation, accelerates buyer journeys, and delivers measurable business outcomes.
Partnering closely with Demand Generation, Marketing Strategy & Operations, Product Marketing, and Sales this leader aligns digital experience strategy to brand recognition, revenue goals and go-to-market priorities. The role also drives modernization of Hyland’s digital presence through AI-enabled capabilities, data-driven decision-making, and continuous optimization.
Key Responsibilities
Website Strategy & Pipeline Impact
Define and lead global website strategy aligned to growth, pipeline, brand and customer experience goals
Establish the website as a measurable contributor to pipeline creation, progression, and conversion
Leveraged focused GEO/AEO approaches to keep Hyland top of mind in key online topics
Strategically help establish Hyland’s brand and evolving category in market on our web properties.
Translate go-to-market priorities into scalable digital experiences supporting campaigns, ABM, and full-funnel engagement
Performance & Optimization
Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution
Establish KPIs, reporting, and operating rhythms aligned to marketing’s performance model
Drive continuous optimization through testing, personalization, AEO/GEO, SEO, and data-driven experimentation
Digital Experience & Journey Integration
Enable seamless, end-to-end buyer journeys from engagement through conversion
Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity
Align website experiences to campaign strategy and sales engagement
Cross-Functional Alignment & Operating Model
Partner across marketing, sales, and regional teams to support integrated execution
Balance centralized strategy with regional needs to drive consistency and scale
Provide visibility into website performance and digital engagement trends
Content, Technology & Innovation
Oversee content governance, UX, and information architecture to ensure consistency and usability and optimized for AEO/GEO
Evolve the web technology ecosystem (CMS, analytics, personalization, experimentation)
Leverage AI and emerging technologies to improve speed, personalization, and performance
Leadership & Operational Excellence
Lead and develop a high-performing website and digital experience team
Establish scalable processes, governance, and best practices
Drive a culture of accountability, experimentation, and continuous improvement
Experience & Qualifications
10+ years in digital marketing, website strategy, or digital experience leadership
Demonstratable experience with keeping pace of AEO/GEO needs
Proven success driving website performance tied to pipeline, engagement, and business outcomes
Experience aligning digital strategy to revenue and full-funnel marketing execution
Expertise in website strategy, UX, SEO, analytics, and conversion optimization
Familiarity with personalization, ABM, and marketing technology platforms
Strong cross-functional leadership and stakeholder management skills
Experience leading digital transformation and leveraging AI to improve performance
Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.
Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.
Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.
The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.
As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.
Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.
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