Lead Industry Marketing Manager - Cross Industry

Location: Remote - US Work Model: Remote

About the Role

The Lead Industry Marketing Manager is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth across go-to-market segments and plan areas. This role focuses on building comprehensive go-to-market strategies, establishing audience-specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing.

Here's What You'll Do

• Operate as a trusted advisor to business leaders and sales teams; lead the development, execution, and management of complex, high-impact marketing strategies and campaign themes
• Develop and manage a comprehensive marketing plan and budget — encompassing market analysis, competitive analysis, segmentation, targeting, positioning, messaging, content planning, demand generation, and customer marketing
• Partner with demand creation, sales enablement, market intelligence, and cross-functional marketing and sales teams to ensure effective execution of campaign programs
• Forecast, measure, analyze, and report on program impact; translate insights into data-driven recommendations and program modifications to optimize results
• Research, design, and manage live events aligned to campaign themes, including cohesive pre-event, at-event, and post-event strategies; evaluate, select, and manage vendors supporting local demand creation efforts
• Develop value-based social media plans, mentor and coach team members, and contribute as an innovative thought leader to the overall growth and quality of the marketing organization

Technology Tools

• AI
• Power BI
• Salesforce

Role Essentials

• Bachelor's degree in Marketing or an industry-related field, with significant marketing experience in a high-tech B2B environment
• Proven experience developing and managing marketing plans and budgets in direct support of sales goals
• Expertise in preparing, presenting, advocating, and defending innovative ideas within cross-functional group settings
• Excellent oral and written communication skills with a professional demeanor and the ability to engage with others with discretion and tact
• Highly organized, self-motivated, and experienced at successfully managing multiple projects with minimal oversight and keen attention to detail

What We'd Like to See

• Experience with demand generation, digital marketing, and integrated campaign execution in enterprise software or SaaS environments
• Familiarity with thought leadership content development and audience-specific messaging strategies
• Strong vendor management experience, including event venues, digital marketing agencies, and list brokers
• Demonstrated ability to mentor, coach, and develop team members in a collaborative environment
• Deep knowledge of marketplace trends, value propositions, and partner and customer networks within relevant industries

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.

• Bachelor's degree in Marketing or industry-related field
• Significant marketing experience in high-tech business-to-business environment
• Experience developing marketing plans and budgets
• Expertise in preparing, presenting, advocating and defending innovative ideas in group settings within cross-functional teams
• Microsoft Windows and Office proficient
• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Excellent collaboration skills, applied successfully within team as well as with other areas
• Highly organized and experienced at successfully multi-tasking
• Self-motivated with the ability to complete projects in a timely manner with minimal oversight
• Keen attention to detail
• Up to 40% travel time required
• Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job