Sales Engagement Cadence Specialist 2

The Sales Engagement Cadence Specialist is responsible for designing, optimizing, and governing all email, social and call cadences within Salesloft to maximize prospect engagement, sales efficiency, and pipeline creation. This role owns the end-to-end Cadence Factory – Engagement operating model, ensuring that Sales Development, Sales and Channel execute consistent, high-quality cadences aligned to GTM priorities. The Sales Engagement Cadence Specialist partners closely with SDR leadership, Field & Program Marketing, Solution Marketing, Sales Ops, and BI teams to translate plays into scalable cadences, track performance, and drive continuous improvement. 

1. Executive Cadence Governance

• Own and operate the Cadence Factory – Center of Excellence (CF-CoE).
• Develop and enforce standards for cadence structure, naming, tagging, compliance, and lifecycle management.
• Maintain a centralized cadence library with full version control, usage guidelines, and ownership assignments.
• Prevent rogue/duplicate cadences and ensure consistent adoption across SDRs, Digital Sellers, and AEs.
• Run weekly governance reviews with SDR leadership and Marketing partners.
• Conduct regular audits and retire outdated, redundant, or low-performing cadences.
• Define and manage the intake, approval, QA, and launch processes for all cadence requests.
• Ensure ongoing compliance with CAN-SPAM, GDPR, CASL, DNC, and opt-out requirements.

2. Cadence Strategy & Development

• Translate GTM priorities, sales plays, and marketing campaigns into scalable, Salesloft-ready cadences.
• Build persona-based, segment-based, and stage-based cadences aligned to product messaging and key campaigns.
• Ensure every cadence includes clear audience targeting, value messaging, CTAs, personalization rules, and testing plans.
• Collaborate with Solution Marketing, Field Marketing, and Product Marketing to ensure messaging accuracy and relevance.
• Own the QA process, including links, sender profiles, merge fields, routing logic, and compliance validation.
• Manage the end-to-end creation and ongoing improvement of cadences for field sellers.

3. Enablement, Adoption & Cross-Functional Alignment

• Partner with SDR Managers to ensure high adoption, provide training, and gather ongoing feedback.
• Work closely with Marketing Ops to ensure accurate routing, data flow, and attribution.
• Participate in the Content & Messaging Committee to ensure snippets, talk tracks, and proof points remain up to date.
• Ensure cadences support onboarding programs and evolving sales processes.

4. Performance Analytics & Optimization

• Build and maintain dashboards (Power BI or analytics partner) showing cadence usage, engagement, meetings booked, and pipeline impact.
• Define success metrics and performance targets for each cadence and campaign.
• Run monthly performance reviews to highlight insights, opportunities, and required optimizations.
• Lead quarterly optimization cycles including message refreshes, CTA enhancements, timing adjustments, and sequence structure changes.
• Develop and manage A/B testing plans across messaging, steps, timing, and channels.
• Analyze open rates, reply rates, conversion rates, and pipeline trends to drive continuous improvement.
• Identify opportunities for increased personalization, automation, and multi-channel engagement.

5. Enablement Materials & Internal Communication

• Create concise enablement materials (one-pagers, briefs, training videos) for new cadence launches.
• Deliver training sessions for SDRs, AEs, and Digital Sellers to reinforce best practices.
• Communicate process changes, new features, and improvements across the GTM organization.
• Maintain documentation, playbooks, and cadence usage guidelines for scale and consistency.

• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

• 3+ years of experience with Salesloft, Outreach, or similar sales engagement platforms.
• Experience in Sales Operations, Revenue Operations, Sales Enablement, or SDR leadership.
• Strong understanding of outbound prospecting workflows and B2B sales cycles.
• Excellent writing, editing, and messaging skills.
• Strong analytical skills with experience interpreting performance data.
• Ability to manage multiple stakeholders and balance competing priorities.
• Experience with Salesforce, HubSpot, Marketo, or related GTM technologies.
• Familiarity with persona-based messaging and product marketing workflows.
• Knowledge of compliance regulations (GDPR, CAN-SPAM, CASL, DNC).
• Up to 10% travel time required

Based on individual states’ employment laws, the following details are to comply with the relevant salary posting requirements:  base salary range of $72,000-$90,000 and eligible for benefits.