Sales Engagement Cadence Specialist 2

The Sales Engagement Cadence Specialist 2 is responsible for designing optimizing and governing all email social and call cadences within Salesloft to maximize prospect engagement sales efficiency and pipeline creation. This role owns the end-to-end Cadence Factory – Engagement operating model ensuring that Sales Development Sales and Channel execute consistent high-quality cadences aligned to GTM priorities. The Sales Engagement Cadence Specialist 2 partners closely with SDR leadership Field & Program Marketing Solution Marketing Sales Ops and BI teams to translate plays into scalable cadences track performance and drive continuous improvement.

• Own and operate the Cadence Factory – Center of Excellence (CF-CoE) establishing standards for structure naming tagging compliance and lifecycle management.
• Maintain a centralized cadence library with full version control ownership assignments and governance to prevent duplicate or rogue cadences.
• Run recurring governance and audit processes with SDR leadership and Marketing to review performance retire outdated assets and ensure consistent adoption.
• Manage the full intake approval QA and launch workflow for all cadence requests while ensuring global compliance (CAN-SPAM GDPR CASL DNC opt-out rules).
• Translate GTM priorities sales plays and marketing campaigns into scalable Salesloft-ready cadences aligned to personas segments lifecycle stages and key initiatives.
• Develop cadences with clear targeting value messaging CTAs personalization rules and testing plans collaborating closely with Marketing partners to ensure accuracy.
• Own the QA process including links sender profiles merge fields routing logic and compliance validation for all cadence releases.
• Drive adoption and gather feedback by partnering with SDR Managers and Enablement to deliver training onboarding support and best-practice reinforcement.
• Align cross-functionally with Marketing Ops and Product/ Solutions teams to ensure routing accuracy up-to-date messaging and proper attribution.
•  Develop and maintain analytics dashboards to track cadence usage engagement meetings booked and pipeline impact.
• Define performance metrics and lead monthly and quarterly reviews to highlight insights optimization opportunities and required updates.
• Lead ongoing optimization cycles including message refreshes CTA improvements sequence structure adjustments and timing refinements.
• Create and manage A/B testing programs across messaging channels steps and timing to drive continuous improvement.
• Analyze engagement and conversion trends to identify opportunities for improved personalization automation and multi-channel engagement.
• Create enablement materials and deliver training and communication for new cadence launches process changes and best practices—maintaining all documentation and playbooks for scale.
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy

• Bachelors Degree
• 3+ years of experience with Salesloft Outreach or similar sales engagement platforms.
• Experience in Sales Operations Revenue Operations Sales Enablement or SDR leadership.
• Experience with Salesforce HubSpot Marketo or related GTM technologies.
• Microsoft Windows and Office proficient
• Good oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Good organizational multi-tasking and time management skills
• Good collaboration skills applied successfully within team as well as with other areas
• Good Microsoft Excel skills
• Excellent writing editing and messaging skills.
• Good facilitation and project management skill
• Good interpersonal skills; able to maintain solid rapport with team members as well as maintain professionalism with those outside of department
• Good data gathering interviewing and analytical/problem solving skills
• Good critical thinking and problem solving skills
• Strong analytical skills with experience interpreting performance data.
• Familiarity with persona-based messaging and product marketing workflows.
• Ability to use original thinking to translate goals into the implementation new ideas and design solutions
• Self-motivated with the ability to manage projects to completion with oversight
• Able to thrive in a fast paced deadline driven environment
• Good attention to detail
• Demonstrated ability to influence motivate and mobilize team members and business partners
• Good ability to develop and use engaging informative and compelling presentation methodologies
• Good ability to handle sensitive information with discretion and tact
• Good ability to establish rapport and gain the trust of others; effective at gaining consensus
• Ability to work independently and in a team environment
• Ability to manage multiple stakeholders and balance competing priorities.
• Good knowledge of systems administration
• Good Knowledge of operating systems such as <system> or <system>
• Good knowledge of Linux Operating systems
• Good knowledge of Microsoft Operating systems and products
• Good knowledge of Unix Operating systems
• Native fluency in the foreign language (written/spoken)
• Strong understanding of outbound prospecting workflows and B2B sales cycles.
• Knowledge of compliance regulations (GDPR CAN-SPAM CASL DNC
• Up to 10% travel time required

Based on individual states’ employment laws, the following details are to comply with the relevant salary posting requirements:  base salary range of $72,000-$90,000 and eligible for benefits.