The Marketing Analyst is responsible for understanding business/department needs and goals and creating data-driven analysis and insight to support management decisions.
What you will be doing
Lead analyses where information about business trends and issues are gathered from key internal business stakeholders and best practice guidance is provided
Collaborate and lead large, complex analyses with minimal oversight from team members
Adhere to, enhace, and develop new data visualization best practices
Report on findings and make recommendations; summarize analyses into clear, concise and effective presentations
Compose internal documentation that details processes and findings
Monitor industry statistics and follow market trends
Take proactive measures to identify and improve internal efficiencies and grow knowledge of the team; remain current on best practices and market trends
Provide training and guidance on how to interpret and apply data
Assist with special projects, as assigned
Contribute to the Team's general knowledge base and ongoing professional development
Perform data integrity audits; evaluate and propose recommendations on methods and procedures for managing data
Perform advanced aggregations, joins, and automation (i.e. stored procedures)
Collect, analyze, manipulate, and aggregate data for analysis
Create more advanced functions and applications for team use
Develop, document, and track metrics and/or dashboards
Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy
What will make you successful
Bachelor’s Degree
Experience as a Marketing Analyst
Strong project management skills
Proficient in Microsoft Office applications
Advanced Microsoft Excel, data dining skills, and BI tools skills
Advanced queries and aggregates
Advanced understanding of statistics
Advanced understanding of chart selection and finer details of readability, interpretation, and presentation
Tableau Certification
Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
Highly organized and experienced at successfully multi-tasking
Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and develop sound recommendations
Demonstrated ability to develop and use engaging, informative and compelling presentation methodologies
Excellent critical thinking and problem solving skills
Strong collaborative skills, applied successfully within team as well as with other areas
Strong business and technology acumen
Demonstrated ability to articulate complex topics both verbally and in writing to diverse audiences
Ability to understand, use, and document best practices in new technologies
